Who’s or whose technological development taking place during the 20th century has led to a large-scale expansion of people’s ability to communicate through the use of new technical means, thus generating more and more new systems of interaction. The main event in the evolution of the development of communication means at the end of the 20th century was the emergence of the Internet information network. The modern Internet is not just a means of people’s communication or a means of obtaining information, it is an interactive space of interaction of many people around the world who create the information environment together. The most common resources for communication in the Internet environment are social networks. Social networks are primarily aimed at finding and maintaining contacts and ensuring the relationship between users. At the same time, there are many projects in social networks, which can unite both really familiar people and completely unfamiliar people connected to the Internet community on the interests of what are linking verbs specialists in any field.
Building the status of communication, which can be divided into three main areas: the communicative side of communication, as a rule, the exchange of information in a particular area of activity (education, work, etc.); interactive side of communication interaction in joint activities in various areas reflected in the interactive space; perceptual side of communication, as a rule, building personal relationships built on the perception and understanding of another person or group of people.
Social networks are increasingly being used in various areas of human activity. One of the popular trends is the use of social networks as a tool in the educational process. The need to introduce the educational process into a social network can be considered on such a criterion as the degree of students’ involvement in social networks. I. N. Golitsyna quotes a survey of 1st-2nd year students of Kazan Federal University and Kazan Institute of the Russian State University of Trade and Economics, according to which more than half of them (64%) spend more than 3 hours a day in social networks. The most popular social network among students was VKontakte (100% of respondents are its participants). All the interrogated use social networks for educational purposes, at that 93% use them for transfer of educational files, 77% discuss educational issues, 37% are in target groups. Only 4% of students believe that teachers do not need to use social networks.
The organizational structure of the educational social network allows to integrate the combination of individual and group forms of work contributes to a greater degree of understanding and mastering of the material, as well as building individual educational trajectories. According to O. A. Klimenko , “the high level of interaction provides continuity of the educational process beyond the classroom. The comprehensibility of the ideology and interface of social networks for most of the Internet audience allows saving time by bypassing the stage of students’ adaptation to the new communicative space “from which it can be concluded that the speed of learning increases in proportion to the degree of integration of a student into the educational content.